Date of Award

1982

Document Type

Thesis

College

College of Health Professions

First Advisor

George A. Schmidt

Second Advisor

W. E. Burton

Abstract

An advertising survey was conducted amongst the practicing dentists in South Carolina (1046) dentists. The survey consisted of three distinct parts. The first section contained specific demographic questions regarding a dentist's age, length of practice, the practice location, and the size of the community which the dentist serves. The second section consisted of an opinionaire, in which, the dentist's attitude concerning the using of personal dental advertisements were evaluated. Through a third section, the number and percentage of responding dentists utilizing personal dental advertising, the type of advertisement being used, and the amount of monies being allocated for advertising were determined •. A fifty-seven percent of response was calculated and through descriptive statistics an analysis of the survey results comparing the demographics with the opinionnaire was performed. These comparisons demonstrate that the South Carolina dentist still believes strongly in the traditional approaches to practice growth which do not include advertising.

Rights

All rights reserved. Copyright is held by the author.

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